COMING SOON · JANUARY 1, 2027

SEOT Brain

The next evolution of TPT Seller data tools

All of Mike’s tools… with the power of AI… saved on your own computer.

Join the waiting list

Private alpha testing now. Join the email community to learn more.

Official Launch: Jan 1, 2027

SEOT brain is still under development right now.

Want to be an alpha tester?

 You need to be good with computers and really patient.
There are no training videos.
There are bugs and glitchies.
And TPT Sellers are already telling me it’s a game changer.

List of Game Changers
(so far…)

Game Changer #1

I have so many products. Where do I start optimizing?

Watch video

Game Changer #2

How can I compare groups of products (Year Over Year)


I made a product and then I made a bundle. The sales of the original product went down (I think because they’re going to the bundle.)

Here’s how you can tell if you’re making more money overall

Watch video

Game Changer #3

What should I make next?


Follow the money. Make more of what works. Stop making products that don’t sell.

Watch video

Game Changer #4

Where are my buyers from?


Is there a way to see what states are buying a single product? Where should I run Facebook Ads?

Watch video

PRODUCT JOURNEY

What do people buy before and after they buy this resource?

Use this information to figure out what to upsell in a resource.

Video coming soon
MAP

Where are your buyers?

Use this information to target your Facebook Ads or product descriptions.

Watch video
MONTHLY PRODUCT KPIs
Which products sold well in August / September of last year.

Click on the number of products to instantly see what you need to fix on each of those products.

Video Sneak Peek
PRODUCT STATS (Recent or Lifetime)

Tell me exactly what to fix

SEOT brain figures out what your average preview rate. Then it makes recommendations based on your store performance (not some mystery benchmarks.)

Oh, and click on the “fix this” link to watch a video explaining how to figure out what to fix…

Video coming soon
FEATURES & BENEFITS

Questions SEOT Brain helps you answer

Point it at the reports you already download from TPT. SEOT Brain reads them and answers the questions you actually care about.

How are my earnings trending?

Monthly earnings, orders, and buyers over time, with month-by-month heatmaps.

How many buyers come back?

Your repeat-buyer rate and the share of earnings that comes from returning buyers.

Where are my buyers?

A buyer map by country, state, province, and city — ranked by earnings.

Which listings get views but don’t sell?

Page views, previews, and conversion for every product, side by side.

Which products should I update first?

Earnings per week against product age, so you fix what moves the needle.

What should I bundle?

Products often bought together, from real same-order evidence.

How does this year compare to last?

Year-over-year on views, units, conversion, and earnings.

Did my change actually help?

“Did It Work?” compares a title, cover, price, or preview change across four matched periods.

What did I try, and what happened?

The SEOT journal links dated Strategy, Effort, Optimize, and Tinker notes to your products.

HOW IT WORKS

From your TPT files to real answers

1 · Add your TPT files

Drop your Sales and Product Stats CSV files into the inbox.

2 · Build your dashboard

SEOT Brain loads them into a private local database and builds your dashboard.

3 · Ask your questions

Explore the dashboard, or ask in plain English.

PRIVACY BY DESIGN

Your data stays on your computer

SEOT Brain is local-first. Your CSVs, your database, and your dashboard live on your machine — buyer names and locations are never uploaded. Privacy mode turns dollar amounts into percentage shares when you want to share your screen.

Runs on your computer

The dashboard reads a local database through a local server.

Nothing is uploaded

Buyer names and location details never leave your machine.

Privacy mode for sharing

Turn dollar amounts into percentage shares before you share your screen.

WORKS WITH YOUR AI TOOLS

Ask it in plain English

Because your numbers sit in an open local database, you can pair SEOT Brain with Codex or Claude Code and ask real questions about your store — and get an answer with the numbers behind it.

Ask things like:

  • “Which products bring in new buyers?”
  • “Am I creating super fans that come back for more?”
  • “Which listings should I refresh first?”
  • “Which products should I bundle together or upsell?”

Public access (beta testing) opens January 1, 2027

SEOT Brain is in private alpha testing today.

Join the waiting list

Private alpha testing now. Join the email community to learn more.

Questions

Are you part of the PRO community? Ask your question here.

Otherwise, email [email protected]

No, right now, SEOT Brain is under development.

Alpha testing is not for the faint-of-heart. You need to be good with computers and really patient. There are no training videos. There are bugs and glitchies. And TPT Sellers are already telling me it’s a game changer.

The public launch (beta testing) is expected to be January 1, 2027.

(Join PRO now before the price goes up when we officially launch…)

You need:

  1. Paid ChatGPT Codex or paid Claude Code installed on your computer
  2. A free GitHub account. (GitHub is like Google Drive, but for code.)
  3. A paid PRO membership, PRO tools, or “Off The Grid” PRO tools account.

The installation guide (PDF) is posted here.

SEOT Brain is part of the PRO Membership. (You need PRO membership, PRO tools, or “Off the Grid” PRO tools.)

The price is slowly increasing.

The sooner you join, the sooner you lock in your rate. Eventually PRO will cost over $57 per month paid annually (so, $684 per year.)

SEOT Brain will eventually include all of the tools I make (in one form or another).

The challenge with Google Sheet tools is you constantly have to upload your data into all of these different spots.

The problem with uploading data to a website (or giving a tool your password) is you increase your risk. Data breaches, accidental disclosures, and hurricanes happen.

The danger with Chrome Extensions is you’re giving that program permission to access your data when you visit the TPT website.

The confusing part of having all these tools is you don’t know which tool to use.

SEOT Brain is a program you install on your computer. You put your sales data CSV files and your product stats CSV files into a folder on your computer. SEOT brain analyzes the information on your computer. The magic happens… on your computer.

And soon, very soon, we’ll be able to use AI to talk to our data in a much more effective way (than just uploading CSV files to ChatGPT and asking questions…)

ChatGPT.com can do many things, but it’s basically a chatbot.

  • You can have long conversations, but like anyone, it starts to forget things.
  • You know when you’re super busy and you forget to do something because it slipped your mind.
  • So then you write things down on a post-it note. (That’s kind of like ChatGPT writing things down in “memories”)
  • Eventually you have all these post-it notes everywhere and things get lost in the shuffle.

ChatGPT has a program that you can install on your computer. The program is called Codex.

  • With your permission, Codex can read and write in folders on your computer.
  • With your permission, Codex can install software on your computer.
  • So rather than writing things down on post-it notes, Codex writes things down in a well organized notebook.
  • If you put your sales data CSV files and your product stats CSV files in a folder, Codex can analyze that information.

SEOT Brain is a program that Codex can help you install on your computer.

  • Instead of looking at CSV files, SEOT brain takes that information and puts it into a database.
  • Google is a database of the internet. Instead of flipping through a bunch of websites, you ask Google a question and it finds the answer for you.
  • SEOT brain has a database. Instead of flipping through a bunch of CSV files, eventually you will be able to ask SEOT brain a question in English, and it will find the answer for you.
  • (For now, SEOT brain displays the database in pretty graphs and charts. But soon, we’ll be able to ask questions in plain English.)

It’s up to you.

Do you prefer McDonald’s or Burger King? Coke or Pepsi? Windows or Mac? Apple or Android?

You can use ChatGPT Codex or Claude Code (Claude Cowork) to use SEOT Brain.

People in the alpha testing group have successfully used SEOT Brain using:

  • ChatGPT Codex on Windows
  • ChatGPT Codex on Mac
  • Claude Code on Windows
  • Claude Code on Mac